I was reading Arnold Zafara?s article on Search Engine Journal today about Print ad displays being removed from Adwords, and I must say it doesn?t come as much of a shock to me.
When I was working at my former agency I had a print buyer compare the rates Google offered to what he could get by picking up the phone and Google’s rates lost. I guess it?s a matter or convenience, but during these economic times people are looking for ways to save.
eMarketer reported this month that ?newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion.?
Google is smart to get out of this dying marketing now before it gets worse.
