One of the biggest stories at PubCon 2009 was Google’s new search engine algorithm factor, site speed.
Google typically fires a few warning shots at conferences?like this and then rolls out an algorithm change fairly quickly. If your company site loads slow consider this your notice to get it fixed ASAP.? If you don’t know much about load times and want to test your site speed their are several tools on the web to check. iWebTool.com has a free speed test that allows you to compare yourself and competitor URL’s to see how your stack up on this front.
What does this mean for your company site?
First you have to decide if you have time, money and/or resources to devote to fix what you have. If your a thinking about a redesign your site to make it more search engine friendly on multiple levels, now might be the proper time. If the holidays are your best months and you feel comfortable with the other algorithm factors on your site ,then you might wait to see how much weight this algorithm factor has.
