Google Rolls out New Ad Placement At the Bottom of Search Results

Location, location, location. After many months of test marketing, Google has decided that AdWords, their main advertising and revenue product,…

WhiteLabel SEM – What to Know About Outsourcing Search Engine Marketing

The ?if you build it?? approach doesn?t translate well to the internet.? Anyone who has seen the film Field of…

The Future of Interactive Marketing: Mobile, Social and E-mail

Imagine you?re a shopkeeper on Canal Street in Lower Manhattan in the 1850s tying to market your wares to passersby.…

Planning and Measuring SEM Goals: State of Search 2011 pt.1

Decades ago, before we had access to Google, Bing, and the whole of the Internet providing the world at our…

Google AdWords Contextual Targeting Tool – Review

There are three major components to executing a Google AdWords advertising campaign. 1. Ad creation 2. Media planning 3. Media…

Impression Share Metric in Google AdWords

Somebody once said that the future is a wilderness of possibilities. I believe this because I also believe that we…

New Relative CTR Metric in Google AdWords

?If you know the enemy and know yourself you need not fear the results of a hundred battles.? – Sun…

Website Content Development For SEO Success

Balance is required when content developers create pages, since they are being produced for both search engines and humans.

Selecting an Experienced AdWords Reseller

If the Google AdWords reseller you?re inquiring about is genuine, you should be able to click on the badge and…