Google Rolls out Instant Previews for Ads

Last week saw the release of Google Instant Previews for ads. Much like the same previews that Google rolled out…

Google’s Advanced Geo-Targeting is Great For Kansas City SEM

Today,  Google released advanced geo-targeting options for its SEM advertising platform, Adwords. This platform allows SEM managers to more accurately…

How To Create Social Media Evangelists For Your Brand

Start by listening: Before launching your social media efforts, identify who is talking about you, which channels they are using,…

Google Adwords Testing Longer Headlines in Search Results

We did a good bit of celebrating this week, didn?t we? Confused? Didn?t know about the party? Let me enlighten…

SEO Lessons Learned From J.C. Penny / Google

The SEO community is changing. Not long ago, SEO was a smaller circle of professionals that worked to manipulate search…

Google and BING In Battle Over Algorithm Cheating and Click Data

Google began by publicly calling Microsoft out, accusing Bing search engineers of deliberately using Internet Explorer tools to collect data…

SPAM Farms get the Plow from Google

?You ain’t gonna work on Maggie’s spam farm no more.? Fed up with sites that produce ?shallow or low-quality content,?…

Online Ad Spending Passes Print Advertising

They were surely giving each other a lot of high-fives at the Google AdWords offices in Mountain View, Ann Arbor,…

SEO Reporting – Compiling More Meaningful Reports (Part 2 of 2)

As stated in Part 1 of the series, SEO reporting is a continual process of monitoring and reporting, analyzing and…